The Dave McGillivray Finish Strong Foundation was born out of a desire to encourage children to reach their full potential. The story of the Finish Strong Foundation actually begins in 2003, when we were originally founded as the DMSE Children’s Fitness Foundation which focused on children’s fitness and encouraging healthy lifestyles. However, a healthy and fulfilling childhood goes beyond the physical.

In 2022, we reimagined our branding and mission to relaunch as the Dave McGillivray Finish Strong Foundation. This refresh spotlighted our long-held belief that children who increase their physical activity, receive help to improve their literacy, accomplish goals that heighten their self-esteem, and have a strong community behind them to support it all will build a solid foundation for a fulfilling life.